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26 posts from April 2010


CauseWorld Helps American Humane

DENVER, April 26, 2010 – The American Humane Association awarded a $20,000 Second Chance® grant to the Dublin-Laurens County Humane Society in Dublin, Ga., to help care for 71 dogs that were rescued from an animal “refuge” in southern Mississippi.


11 Lab puppies left outside in the snow, 24 hours a day, without food, water or shelter.  Here is a picture of the little darlings, on rescue day.

The Dublin-Laurens shelter is providing medical treatment and care for the mixed-breed dogs ranging from 6 months to 7 years old, which are being housed both at the shelter’s facility and a local boarding kennel. With help from the grant, the shelter has begun the long process of treating the dogs’ many medical conditions -- including heartworm, mange, broken bones, ringworm, ear infections, eye problems and advanced dental disease -- before they are put up for adoption.

  Eye surgery, 5 days after surgery lrg 

70 cats were removed from a hoarder's house.  Most had chronic upper respiratory infections, some have eye infections and severe eye problems.  Here’s little MARIGOLD.

The dogs came to the shelter as the result of an investigation and seizure of an animal “refuge” in southern Mississippi, after a volunteer told authorities that conditions there were inhumane and the animals were receiving no food, water or medicine. The Harrison County Sheriff’s Department discovered almost 300 animals that had been living in horribly cramped, dirty conditions for two years, including 205 dogs in small wire cages (sometimes two or three to a cage) strewn across a dirt pit with no shelter from the elements, and 75 cats stacked in crates inside an old moving van. The owner of the refuge was charged with multiple counts of animal cruelty, and all the animals were seized and taken to the Humane Society of South Mississippi. Some remained there for treatment and adoption, while others were transported to shelters in neighboring states, including the Dublin-Laurens shelter.


On March 16, almost 300 dogs were seized from a “rescue” in Mississippi. 71 dogs were transferred to a shelter in Georgia.  Here’s one of them on rescue day -- his name is SARGE. Your donation paid for the medical needs – heartworm, mange, broken bones, eye infections, ear infections, dental diseases, etc. -- for all 71 dogs.

Since the dogs arrived at Dublin-Laurens, the change in their behavior has been remarkable, says Irene Sumner, the shelter’s director. “When we first got these dogs, some would cower to people, and now they come running when they hear someone coming to them. To see them jumping and playing and enjoying the life that they might never have had if we hadn’t taken them is wonderful.”

  Jake and Sasha 1 

JAKE - 12-week old male German Shepherd was surrendered by owner after he was hit by a car and his broken leg was left untreated for 2 weeks.

“This is a perfect example of how a single grant can help so many animals in need -- 71 dogs have been given a second chance at life,” said Debrah Schnackenberg, vice president of Animal Programs for American Humane. “In many cases, when organizations can’t afford the medical costs for severely abused, neglected or injured animals, the animals are euthanized. These Second Chance grants allow the organizations that provide urgent medical services and care in these types of situations to be reimbursed for at least part of their expenses. We rely on community support to give these grants, and we thank the individuals, sponsors and organizations -- like CauseWorld, in this case -- that allow us to continue this important program.”

BELLA - 2-year old German Shepherd female was found as a stray with the signs of an embedded collar. She’s being treated for sarcoptic mange, hookworms, whipworms, heartworm, but her tail never stops!

This large grant was made possible by donations made through “shopkick, makers of CauseWorld <http://www.causeworld.com/index.html> ,” a mobile application available on the iPhone and Android phones. Participants only need to open the app on their phone and check in after entering one of the many stores people most frequent -- including grocery stores, hardware stores and department stores. No purchase is required. By checking in, they earn “karmas” from the CauseWorld sponsors. Participants then donate those karmas for specific actions to improve the world, such as helping abused and neglected animals through American Humane’s Second Chance Fund.



10,000,000+ Cancer Survivers In The U.S. Today


Donate to 'Prevent Child Abuse' This April

As we recognize April as Child Abuse Prevention Month, let’s remember that we all can play a role in ensuring the healthy development of our nation’s children.  To learn more, visit www.preventchildabuse.org.

Pinwheel Planting 2


Happy Earth Day! Let's Plant Some Trees!

Together with American Forests, we are helping to plant over 53,000 trees!  What an achievement to celebrate on Earth Day.

AR - Jesseville Winona #10 2009

Your karma donations are helping plant thousands of trees like this one!

Guatemala - Quetzaltenango #2 2009 

Grow little trees!  Grow!

ID - Fire Planting #2 2008 

Mexico - La Cruz #3 2009

Causer Testimonial: What A Beautiful (Cause)World

 “It’s a lot cleaner looking and it’s seamless. It’s so well put together and you guys have been doing this for only a couple of months. When I click on the other gps based apps, the letters are small cased and they’re much more disjointed. And when I go to [CauseWorld] I actually see the Dunkin’ Donuts logo and the CVS logo.  Things like that make it feel more established which makes it easy to keep people using it rather than feeling overly grassrootish.”

–Holt Murray on how it compares to other apps (specifically foursquare)


Retailers Reach Out on Cellphones: Software Apps Provide Shoppers With Rewards to Help Lure Them Into Stores


Thanks to Internet-equipped smartphones, shoppers are increasingly using software applications to check prices at other stores without leaving the mall. Now retailers are trying to use technology to fight back.

Peter McCollough for The Wall Street Journal

Wsj photo

Shopkick CEO Cyriac Roeding, here at a shopping mall in Palo Alto, Calif., says the goal of his company's app is to turn offline stores into 'interactive worlds' that are more entertaining for shoppers.

A start-up called Shopkick Inc., for example, has signed up Best Buy Co. and Macy's Inc. as launch partners for a new kind of app for iPhone and Android handsets that detects when shoppers are in or near stores and offers rewards targeted to them. Shopkick exploits the phones' location-sensing abilities—and cameras that customers can use to scan bar codes on items—to offer product information, coupons or other marketing offers when shoppers are in a convenient position to buy.

In a retail world that is typically divided between the "bricks" of physical stores and the "clicks" of online customers, Shopkick "is like bricks on steroids," says Martine Reardon, Macy's executive vice president of marketing and advertising. The app, she says, will help the department store find new ways to communicate with consumers while they are inside Macys and when they are nearby and might be lured into the store with just the right offer.

Shopkick isn't alone. Other start-ups are also racing to exploit new cellphone features and new habits among their users, which include location-aware social networks as well as doing product research before and during store visits.

Social-mapping service Loopt Inc. gives its users special offers and coupons from retailers nearby where the shoppers are carrying their phones. "Traditional local advertising is not what retailers want. They want not just for you to see an ad—they want you to come into the store, to be a repeat customer and to spread the word," says Sam Altman, the company's co-founder and chief executive.

In the coming weeks, Loopt plans to unveil a service for retailers that will enable them to use the app as a loyalty program. Instead of charging a rate based on how many times an ad is shown online, Loopt will charge local businesses "cost per pair of feet," Mr. Altman says.

Another location-sharing app, FourSquare Labs Inc., also wants to become the "digital loyalty card" for retailers, says business-development director Tristan Walker. For its nearly one million users, FourSquare turns reporting one's location into a game, by awarding virtual badges for so-called check-ins. For businesses, it offers information about their most loyal customers, and the ability to run location-specific promotions and specials, which have been used by about 2,000 businesses around the world. FourSquare will soon launch a self-service tool for businesses to enter their own specials, which it expects will increase the number and ways that retailers use the service.

The moves reflect a broader push to bridge the online world—the best resource for finding information about products—with the real-world habits of shoppers who carry cellphones.

With the Shopkick app, the retailer will know who individual shoppers are and can communicate "when you need it, and how you want it," says Rick Rommel, Best Buy's senior vice president of new business. With the proliferation of smartphones, "there is a tidal wave here that we need to be a part of," he says.

The goal of the Shopkick app—which is to launch this summer—is "not just to drive foot traffic, but to turn offline stores into interactive worlds" that are more entertaining to shoppers, adds Cyriac Roeding, the CEO and co-founder of Shopkick, which is backed by venture-capital firm Kleiner Perkins Caufield & Byers's iFund.

Shopkick, which is based in Palo Alto, Calif., expects to be paid for its performance, such as driving additional sales and bringing in new customers. Just as Google Inc. matches online ad offers to users' actual online activity, Mr. Roeding argues Shopkick can improve the efficiency of marketing in the physical world over the traditional Sunday coupon circular.

As proof that consumers are willing to use this sort of smartphone app while they are shopping, Mr. Roeding points to the early success of an app his company unveiled in January, called CauseWorld. That app rewards consumers for virtually checking in at businesses, granting so-called Karma Points that can be redeemed for advertiser-funded donations to charitable causes, such as the American Red Cross.

In its first four months, Mr. Roeding says CauseWorld has been downloaded 500,000 times, and some 10% of its users are active on it daily. When the app tried offering double Karma Points for checking in with a particular retailer, the number of check-ins quadrupled, he says.

In another experiment, CauseWorld offered users extra points for scanning the bar codes of certain Kraft Inc. and Procter & Gamble Co. products in stores. Kraft's director of consumer-experience innovation, Ed Kaczmarek, said it is too early to tell how well the scanning effort worked. Still, "there are not many marketing vehicles that you could use where the consumer is actually picking up your product in the store," he says. "It brings us one step closer to the point of purchase."

P&G has embedded an employee, brand manager Sonny Jandial, inside Shopkick since October to participate in the start-up's experiments in mobile marketing.

CauseWorld has also been testing users' interest in less altruistic motivations. In early April, Causeworld offered users 10% off Best Buy purchases in exchange for checking in. Mr. Roeding said a high single-digit percentage of those who checked in at Best Buy during the testalso used the coupon to make a purchase.

To go mainstream, all of these applications may still have to overcome privacy concerns about allowing one's smartphone—and big companies—to keep track of your location.

The app developers see it as a trade-off between giving up a little bit of privacy in exchange for an improved shopping experience. "I hate spam," Mr. Roeding says. "Checking in needs to have a purpose."

Write to Geoffrey A. Fowler at geoffrey.fowler@wsj.com


No Words Are Necessary For It To Be Art


Earn karmas & Promo With Every Check In

Calling all CauseWorld users!  Next time you check in to your favorite coffee shop, boutique, or pizza parlor, see if they would like to offer a special promotion to CauseWorld users.  We love supporting local and small businesses.  They need to already be listed in CauseWorld – so if you can check in there, they can offer a promotion! Tell them to add their promotion HERE.  Let them know:

            1.  It is FREE.  We'll happily include a promo at no cost.

            2.  We help turn foot traffic into sales.

            3.  CauseWorld users are awesome. 

Simply Be


How was your weekend?!

Hey CauseWorld users!  How did you enjoy earning your double karmas this weekend?!  Where do you stand with your friendly competitions? Let me know by leaving a comment!


DonorsChoose.org - Such A Great Choice